There is no doubt that online review of hotels matters a lot these days. With the advent of the internet, more and more people are now checking out the internet and popular hotel review sites to book hotels. The reviews about the hotels are the main sources that are prompting people to book hotel rooms when traveling and the hotels that carry good ratings are picked by travelers more often than not. The hotel reviews are influencing the traveler’s room booking decisions a lot than ever before. A hotel has to be in the good books of the reviewer to attract the customers.
Younger breed of travelers depend on reviews
There are any young travelers who only rely on the review sites to book hotel rooms. The people in the age group of 20 to 35 years were the ones who will mainly look at the hotel review sites before booking a hotel. These latest trends are due to the increase in the use of mobile phones and the ease of internet access. People these days do take time to read the review of a hotel before they make a decision to book the hotel or not. In fact, many of the potential guests also trust the reviews posted on the review sites. For all those who are highly influenced by the internet, reading the reviews is part and parcel of their purchase journey.
What is the most important reviewed information?
The most important information that travelers check out in the review sites is the price of the room in the hotel. This is the first and the foremost thing that travelers check out. This is followed by the hotel’s close proximity to the local attractions. The features of the hotel and the amenities on offer only look into later. The size of the room and the facilities on offer in the room is looked for only after the price of the hotel room and its close proximity to the local attractions are checked out. The travelers will also check out about the amenities like bar, coffee shop, dining room, gym, spa, etc., as the last options to book a room.
The guest reviews are important
Most of the travelers looking for the hotel reviews online will check out the reviews posted by previous guests. The guest submitted comments are the ones that influence a traveler to make the hotel booking.